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At GAME-X, we're passionate about helping our customers achieve their full potential

We specialize in consulting and provide that extra boost, or "X factor," to help businesses and individuals reach new heights.

We believe in continuous development and improvement, and strive to bring excitement and satisfaction to our work. Whether it's through the rush of adrenaline or the release of dopamine, we aim to make every project an enjoyable and rewarding experience. Together, we can make every day better and reach new levels of success.

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Who We Are

Gaming and hospitality is an industry that's constantly evolving, and we understand that you need a partner who will work with you to keep up.
At GAME-X, we pride ourselves on the fact that our clients trust us to be their most trusted advisors. We approach each of our clients with fresh eyes, so that we can develop personalized strategies for them—strategies that will help them create professional value and add effectiveness to their business.
We believe in creating unique solutions—not just one-size-fits-all plans—so that each client can gain the competitive edge they need to succeed in an ever-changing market.
Our mission is to be the most creative and innovative consulting agency in the gaming and hospitality industry. Although we are small, our professional creativity and knowledge of customer needs are huge!
Are you ready to put your brand or business on the path to success? Give us a call today and let us show you what we can do for you!

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Solutions to be DIFFERENT

Entering the world and business of the customer is not only an honour but also an extraordinary responsibility.

We understand this, we feel it and we help our clients to achieve their goals with responsible thinking and actions.

Our wide range of services offers a complete solution for small or medium-level operators and investors.

Be it a market survey, designing or introducing a new product, product performance, increasing efficiency.

Staff or management training, development, coaching, creating, and/or transforming the customer experience.

We are great at creating attractive and effective promotions, events, communication campaigns, loyalty programs.

We have wast experience in problem exploration, security issues, organisational transformation, or even efficiency gains, and much more...

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GAME-X Services

Backed by a team of experienced professionals, our strategic services meet the needs of small to large firms - and deliver lasting changes with measurable growth. Please get in touch with us today to learn how GAME-X can help your future success.

Strategic Planning Session

Grow Your Business

We examine what organisations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategise using smart tools and global resources in order to understand the implications of every choice our clients can make. Get in touch to learn more about how this service can help you.


Branding & Positioning Analysis

Achieve Your Goals

With years of experience, our staff has the capabilities and expertise to take your business to the next level. At GAME-X, we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their businesses.

Secure your operation, Maximise your GGR

Expert insights

Not sure what is happening? You don't feel comfortable, something seems to be suspicious? You don’t have hold %? 
You want to improve on your customer’s experience, on your customer service?

We offer a wide range of services to identify the source of the problem and offer effective tools, methods, or even management too to solve operational, or service-related issues. 


Casino / Product Development

Expert Cooperation

Our mission is to design, create and transform our partners' existing or future products and casinos through innovative, flexible, and customer-centric solutions in our ever-changing industry.

We offer Market Research - Casino Design - Feasibility Study - Business Plan - Equipment Procurement - Project Management - Staff selection / Training / Staff management tools  

Operation Management

Control your Business

When a client goes to a casino expects to be excited and receive services, products, and offers that will wake their senses. 

A good operation starts with designing and controlling the process of customer journey and redesigning business operations in the production of customer services. ... 

Operations are one of the major functions in an organisation along with income control, marketing, finance, and human resources.

GAME-X has vast experience in successfully operating any size of the gaming operation, crisis management, or operation optimisation. 


GAME-X Academy

Advance your knowledge

GAME-X is offering a wide range of training courses for all levels, starting from the service providers all through the way to the highest management. 

However, we do it differently! We concentrate on your needs and all of our courses, training is tailored to best fit your goals, since we are offering modern, practical and effective knowledge, practices, technics.

Our most popular courses: 
Why KPI is a must and how to create my own KPI matrix?
It is all about "Expect the Unexpected"? (let's create ADRENALIN and deliver DOPAMINE)
Leader vs. Boss - Who I'm? What is my role? How can I be better?
Attitude forming.
Does a product exist without a well-created Customer Journey? (how to create one for my product?)
Effective promotions, player development methods. 
Data analysis, what the numbers are good for?  

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Training Courses

Advancing Performance


Customer service!
Creating Adrenaline and Delivering Dopamine!

Understanding the motivation of the clients about why they are visiting a gaming venue and why they are wagering their money is essential in the process of managing a gaming product. Without knowing our clients, their motivation a gaming product can never be effective and can never be in control of its own income. Most of the operations face a similar problem; they know how to build a physical environment, but they struggle when trying to attract, retain and connect with clients in a meaningful way.

Customer Journey

A customer journey is an entire experience a customer has while communicating with a brand. It considers the complete interaction roadmap from brand discovery to purchasing and beyond. The focus isn't on transactions, but rather how the customer feels after interactions with the brand.
To build loyalty and retain customers, companies need to deliver the same experience every time they interact with customers. ... “I believe that a great customer experience is personalized, timely, relevant, effortless/simple, seamless, remarkable, memorable, and consistent.


How to create a successful operation?

Creating a successful operation/product most of the time is much more complex and difficult than in other industries.
Most mistakes are made at the beginning when designing the product and the organization structure. GAME-X brings fresh views, professional and effective thinking which is based on deep analysis and more than 100 years of proven experience in crisis management, in advancing product effectiveness or creating a brand new product, organization.

It is all about KPIs

Too often, organizations blindly adopt industry-recognized KPIs and then wonder why that KPI doesn't reflect their own business and fails to affect any positive change. One of the most important, but often overlooked, aspects of KPIs is that they are a form of communication. As such, they abide by the same rules and best-practices as any other form of communication. Succinct, clear and relevant information is much more likely to be absorbed and acted upon.


Leader vs. Boss

Most of us understand there is a difference between being a boss and being a leader. “Boss” is a title given to you while “leader” is a descriptor you have to earn. ... Leadership can make or break an organization, and the good news is that leadership skills can be cultivated to help your business run more smoothly.
GAME-X will guide you through different personality types and will help you to identify the steps you may need to take to become more effective in your position and earn personal and work satisfaction by becoming a leader.

Table Dealer Training

The common definition of a casino dealer is who runs the game and handles all gaming equipment, collects loosing, and pays winning bets while ensuring all game procedures are in place. 
Well, this is all true but very wrong at the same time. 
The casino dealer is the face of the gaming establishment. They are unique selling points of the casino services and products. GAME-X not only trains or retrains new or experienced casino dealers for technical knowledge but vastly focuses on selling technics that will help to increase customer retention and higher GGRs to be granted.

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Our Team

Where the Passion Begins

GAME-X GO2TOGETHER is proud to have some of the industry’s most passionate and knowledgable consultants on our team. The experience, capability, and passion of our staff are the foundation for our success in serving our clients. That’s why we invest heavily in recruitment, skills development, and forming a work environment that fosters their growth.


Attila Torok

Senior consultant, Trainer, Gaming operation professional, 

Attila Torok is the founder of GAME-X  and the name was chosen from the vast gaming experience he developed in various fields of the industry. Attila has been managing companies, gaming operations for the last 30 years on different markets, developing market-leading products by delivering the unexpected factor, the X-factor to consumers. 
After setting up and running all types of gaming organizations in Latin America, Africa, Europe, the cruise industry, and the Balkans Attila decided to form his own company and concentrate on contributing to the success of the gaming industry with his passion, knowledge, and experiences.

Karoly Beres

Training & Coaching Specialist 

I am a teacher, philosopher, and historian. To teach, support and coach people is my real mission. 25 years of experience in the casino industry is supporting me to create the best training methods and modules for different staff. My true belief is that always the employee is the key value in our business.
Taking care of your staff is the most important for an owner or manager. "Your staff can make or break your business" Sir Richard Branson said. Let me help you to make your staff better and to show them how to exceed the expectations.


Kristóf Szücs

Compliance and Online Operation Specialist

Mr. Szucs is a gaming consultant with 30+ years in the industry. He has been working with various companies, national lotteries, and regulators in the capacity of senior manager and also as a consultant. He has been a speaker in many international conferences from London to Hanoi, on topics covering sports betting, betting regulation, online casino development, gambling regulation in general. Mr. Szücs is worked with governments and tax administrations around the world with technical assistance for their gambling regulation reform process. His experience covers a wide range of policy, legislative and administrative issues helping government organizations to comply with international standards in an effective and efficient way.

John Connolly

Surveillance and Cheat Detection Specialist

John Connolly is a one-of-a-kind specialist in the gaming industry with his incredible knowledge of Floor Management and expert in cheat detection, game protection & fraud prevention with excellent facial recognition skills.

John himself has controlled several gaming operations on the highest executive level and consulted most industry giants. (Casinos Austria, Holland Casinos, Novomatic Admiral, Pasha International, Sun International, Century Casinos and Swiss Casinos, Casino Technology, and Millionaires Casino Bogotá) 

Recipient of a "Lifetime Achievement Award" from the World Game Protection Conference in February of 2017.
Fluent in five European languages. Experienced gaming floor manager with excellent interpersonal communication skills and strong facial recognition ability.Expert in-game protection and casino startup.

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Eszter Ekker

Branding and Communication Specialist Partner

Eszter is the founder of PRIOR Communication Creative Agency and she's professionals in online marketing – and her strength is producing audiovisual content and advertisements and managing the social media channels.
Eszter strongly believes in the strength and value of communication, practice-oriented approaches, and online solutions for the best customers’ experience.
She is dedicated to finding the most efficient ways of the customer experience through the modern tools of social media and online communication.
Because your business is our priority.

David Fairlamb

Marketing & Sales Specialist 

David is an experienced casino marketing professional with a demonstrated history of over 15 years leading teams at the best casino-gaming resorts from Las Vegas to Sochi, Russia. David is specialized in executing strategies to connect with customers, drive traffic, generate awareness and increase GGR. David believes that smart marketing can help any casino operation, regardless of size, to compete with the largest players in the industry. Expert training opportunities help you remain on the leading edge of the casino industry.

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George Karolyi

Gaming Operation & Business Development Specialist

George Karolyi has built up vast gaming experience in the Casino Industry as he was working in Europe, the Caribbean, Central America, South America, and cruise lines. 
George has become ​a master of game control and maximizing the revenue potential of gaming operations. He truly understands the mindset of casino employees as he also started his career as a dealer. During his 20 years of management experience, he developed a unique view of how to treat different cultures and provide the highest level of customer service tailored to the market and for the product needs.
George Karolyi likes to look at the sunny side of everything and make his optimism come true. His motto is: Knowledge and experience create strong SOPs, KPIs, and great services. However the most important out of all of is staff management.

Tibor Urban

CCTV and Security Specialist

Mr. Urban is proficient in surveillance system development, surveillance and gaming staff, and fraud prevention training. He has had extensive international work experience in gaming, surveillance, and security, giving him varied skills and the ability to work with many different types of cases, issues, and people. 
Tibor is specialized in auditing any gaming activity, surveillance & security departments from the point of view of efficiency and effectiveness.


Want to learn more about the team behind GAMEX-The difference-maker? Get in touch today.

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Event by us

Millionaires Casino is back....Expect The Unexpected

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Upcoming Events

  • ICE London 7-9 February, 2023
    ICE London 7-9 February, 2023
    febr. 07., K
    2023. febr. 07. 10:00 GMT – 2023. febr. 09. 17:00 GMT
    London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK
    2023. febr. 07. 10:00 GMT – 2023. febr. 09. 17:00 GMT
    London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK
    ICE London is back and all set to raise the bar for the global gaming industry in 2023.
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Contact Us

Contact us and find how our services can benefit your company.

+36 302 741 889

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